The History of Altezza

Inspired to help emerging growth businesses move from simply surviving to truly thriving!

About Steve Caton

For over 30 years, Steve Caton has been that guy; the one who comes into emerging growth companies and takes responsibility for growing their revenues and developing systems that propel them forward. Steve has worked in a wide variety of markets, from technology to financial services to fundraising but he is probably most known for his leadership at Church Community Builder (CCB), which went from a boutique technology company to a leading Church Management Software platform in the space of 5years. CCB was ultimately purchased in late 2019 for over $70 million!

What We Know

Here’s what Steve learned along the way: Great salespeople are hard to find. And, if you are fortunate enough to find one or know one, it’s going to cost you a lot of money to hire them. That can create some sleepless nights for entrepreneurs and corporate leaders who wrestle with whether they can afford that hire and the risk that comes with it. Hiring the wrong salesperson is not only expensive, it can stunt business growth for months. So...Steve decided to create a company that offers a compelling and innovative alternative.

Finding a Better Way

Altezza, the Italian word for altitude, is a team of people who believe many businesses would be better served by a fractional sales model, an approach that allows them to add truly gifted and experienced salespeople at a reasonable cost and reduced risk. We also know, from years of experience, that a focused salesperson can generate better results in a few hours a week than many full-time salespeople generate in a month in the midst of typical office activities and distractions.

Nothing inspires us more than helping emerging growth businesses move from simply surviving to truly thriving. We want to help you get from where you are today to that place where you can afford to hire whoever you want, no matter what it costs! At that point, we have done our job, and you are on your way to bigger and bigger goals!

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